Copywriting vs. Content Writing vs. Blogging
Are they all the same thing?
Copywriting is defined as “the activity or occupation of writing the text of advertisements or publicity material.”
This also includes writing the copy on a company’s websites or for their marketing emails. It is to help someone sell a product or service.
Content writing is much broader and is loosely defined as “writing about any topic given by a client to meet their specific goals” and covers a large range of topics — and includes writing copy to sell things.
Blogging is defined as “adding new material or regularly updating a blog.” With “blog” literally defined as “short for weblog, an online journal or informational website displayed in reverse chronological order.”
With any of these, you are a “writer,” defined as “a person who writes.”
They all sound pretty similar, right?
So, what should you call what you do (or want to do)?
Well, there are subtle differences.
Differences
One major difference lies in the purpose of the writing. In copywriting, the specific purpose is to make sales. You are specifically selling a brand, a product, or a service to the readers. This is most evident…
