Five Major Mistakes to Avoid When Rebranding

Jasmine Tam
4 min readApr 7, 2019

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In today’s competitive market, your brand is what will make your product stand out from all the rest. Rebranding is more than just a logo — it is how the world sees your company. Rebranding often pays off for many companies, but can occasionally have no effect (which kinda sucks but isn’t terrible) or backfire and impact your company negatively. A rebrand should be a very well thought out venture that ensures you’re still catering to your existing clients, while attracting new prospects that you have been neglecting in the past. Here are five rebranding mistakes and how to avoid wasting your money:

1. Rebranding because you feel like it

When you’re deciding to rebrand, ask yourself why you think it’s necessary. Is it because you just don’t like the colours anymore, or is it because your new logo isn’t scalable for your new website? Are you doing it to expand and update your business to keep up with new technology, or are you doing it just because you think it’s “about time”? Rebranding should be done to accommodate the growth of your business; done with purpose and reason. If you’re spending all that money to update your business, think about what your end goal is. Having an end goal will help determine not only the design of your new logo, colours and collateral, but it will also help with the delivery of the message…

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Jasmine Tam
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Jasmine Tam is a brand strategist based in Los Angeles, CA. You can view her work at jasmine-tam.com