Director of Design @falcon.io
A few months ago, I read a fairly mediocre ebook called “Who Do You Want Your Customers to Become?” (available here). It was mediocre because it was nearly 70 pages when it could have been 20, not be…
…something which really does make people’s working lives simpler, more pleasant and more productive, our job is also to understand what people think they want and then translate the value of Slack into their terms.
…solutions might become obsolete, I am happy to put this personal design demon to rest, knowing that when you invest in aligning and co-ordinating designers, design does scale.