Yonatan Kagansky – Medium

Yonatan Kagansky

Published in
Corporate Storytelling

How Small Stories Won the American Election

In politics and marketing, big narratives set the stage, but small stories make them resonate. Without relatable moments, big ideas can…

Nov 6, 2024

How Small Stories Won the American Election

Nov 6, 2024

How to change people’s minds

US gun control as an example

Jun 30, 2022

How to change people’s minds

Jun 30, 2022

How to impress impressive people

Practical template included

May 16, 2022

How to impress impressive people

May 16, 2022

Branding vs. Employer Branding vs. Employee Branding [at least one is totally unnecessary]

The (almost over)simplified perspective for decision-makers

Jan 17, 2022

Photo by <a href=”https://burst.shopify.com/@lightleaksin?utm_campaign=photo_credit&utm_content=Browse+Free+HD+Images+of+Woman+In+Overalls+Poses+By+Brick+Wall&utm_medium=referral&utm_source=credit">Samantha Hurley</a> from <a href=”https://burst.shopify.com/young-adult?utm_campaign=photo_credit&utm_content=Browse+Free+HD+Images+of+Woman+In+Overalls+Poses+By+Brick+Wall&utm_medium=referral&utm_source=credit">Burst</a>

Jan 17, 2022

Published in
HackerNoon.com

Three Misunderstood Notions About How Stories Work

How to utilize the power of stories and achieve business results, without becoming a troubadour.

Jul 7, 2019

Three Misunderstood Notions About How Stories Work

Jul 7, 2019

Published in
HackerNoon.com

Applying a Hollywood formula to shape winning products

Why you need a Product Story, and how to craft it

Jun 6, 2019

Applying a Hollywood formula to shape winning products

Jun 6, 2019

Published in
HackerNoon.com

The hidden story behind revolutionary products

Or how successful startups told an appealing Product Story without actually saying anything

May 16, 2019

The hidden story behind revolutionary products

May 16, 2019

Published in
HackerNoon.com

The Comics Story of Exodus (Startups Version)

Apr 19, 2019

The Comics Story of Exodus (Startups Version)

Apr 19, 2019

Published in
HackerNoon.com

Strategy is a Compromise

Are you compromising? You should!

Dec 13, 2018

Strategy is a Compromise

Dec 13, 2018

Published in
HackerNoon.com

Do you still think your decision-making is rational?

Better get rid of this perspective to push your business (and personal life) forward.

Nov 14, 2018

Do you still think your decision-making is rational?

Nov 14, 2018

Yonatan Kagansky

Yonatan Kagansky

A Craftsman of Strategic Narratives: Corporate Vision/Mission; Brand Positioning and Strategy; High-Stakes Pitches.

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