Yonatan KaganskyBranding vs. Employer Branding vs. Employee Branding [at least one is totally unnecessary]The (almost over)simplified perspective for decision-makersJan 17, 2022Jan 17, 2022
Yonatan KaganskyinHackerNoon.comThree Misunderstood Notions About How Stories WorkHow to utilize the power of stories and achieve business results, without becoming a troubadour.Jul 7, 20191Jul 7, 20191
Yonatan KaganskyinHackerNoon.comApplying a Hollywood formula to shape winning productsWhy you need a Product Story, and how to craft itJun 6, 2019Jun 6, 2019
Yonatan KaganskyinHackerNoon.comThe hidden story behind revolutionary productsOr how successful startups told an appealing Product Story without actually saying anythingMay 16, 2019May 16, 2019
Yonatan KaganskyinHackerNoon.comThe Comics Story of Exodus (Startups Version)Apr 19, 2019Apr 19, 2019
Yonatan KaganskyinHackerNoon.comStrategy is a CompromiseAre you compromising? You should!Dec 13, 2018Dec 13, 2018
Yonatan KaganskyinHackerNoon.comDo you still think your decision-making is rational?Better get rid of this perspective to push your business (and personal life) forward.Nov 14, 2018Nov 14, 2018
Yonatan KaganskyinHackerNoon.comDon’t Start with Why!What really stands behind the most influential marketing model of our times.Feb 5, 20187Feb 5, 20187