5 days agoHow to change people’s mindsUS gun control as an example Want to change someone’s mind? You need to understand their narrative first. Ideally, you should understand it BETTER THAN THEY DO. If you just want to pitch them your narrative — you have no chance to persuade anyone. Let’s use the infamous US school shootings/gun control debate in order to…3 min read
May 16How to impress impressive peoplePractical template included Here you are, somewhere new. Maybe it’s a job interview, maybe it’s a potential client, maybe it’s your idol or maybe it’s a date. All eyes are on you. It’s your time to shine. Are you feeling a bit anxious already? It’s okay, you tell yourself. You’re…Storytelling3 min read
Jan 17Branding vs. Employer Branding vs. Employee Branding [at least one is totally unnecessary]Branding vs. Employer Branding vs. Employee Branding [at least one is totally unnecessary] The (almost over)simplified perspective for decision-makers “I have to say, I don’t get it,” admitted a CFO friend of mine. “We just finished a huge branding process six months ago; wasn’t that Employer Branding?” My friend is…Marketing4 min read
Published in HackerNoon.com·Jul 7, 2019Three Misunderstood Notions About How Stories WorkHow to utilize the power of stories without actual storytelling — The hype around storytelling in the last few years has felt a bit like a tsunami, especially in the tech scene. …Storytelling6 min read
Published in HackerNoon.com·Jun 6, 2019Applying a Hollywood formula to shape winning productsWhy you need a Product Story, and how to craft it — ***The goal of this article is to help product managers and designers to gain a new tool that can help them craft winning products*** I like to call it the biggest discovery in psychology since Sigmund Freud’s discovery of subconsciousness. Just like the notion of subconsciousness led to a better…Product5 min read
Published in HackerNoon.com·May 16, 2019The hidden story behind revolutionary productsOr how successful startups told an appealing Product Story without actually saying anything — ***The goal of this article is to help product managers and product designers to gain a better understanding of their mission and goals through a new prism — Product Story*** For many years I was puzzled trying to understand what stood behind the initial success of some of the most…Product4 min read
Published in HackerNoon.com·Apr 19, 2019The Comics Story of Exodus (Startups Version)Startup2 min read
Published in HackerNoon.com·Dec 13, 2018Strategy is a CompromiseAre you compromising? You should! — The first time I heard the words in the title was just after pitching a large client with a new marketing strategy. Immediately I knew that we lost the bid — it was a checkmate in one sentence. One amazing sentence. The man on the second row Imagine the situation…Startup6 min read
Published in HackerNoon.com·Nov 14, 2018Do you still think your decision-making is rational? Better get rid of this perspective to push your business (and personal life) forward.[nope, no game theory fun-facts here] Are you a rational person? If you had asked me this question during my late teens to late twenties, I would have proudly said … yes! …Psychology6 min read
Published in HackerNoon.com·Feb 5, 2018Don’t Start with Why!What really stands behind the most influential marketing model of our times. — Storytelling5 min read
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