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Innovation with design thinking demands critical thinking because we must understand our assumptions that frame our ideas and shape our design.

As our world becomes more and more digital, it’s not the first click that counts — it’s what happens after that first click. We design five steps ahead in the user experience, not one. And to deliver integrated solutions with a holistic view, we analyze five dimensions and drop none.

By blending design thinking with critical thinking, we foster innovation that delivers customer-centric solutions. This mindset is crucial to the success of design thinking because its universal applications are…


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Customer-centric solutions demand empathy. But, how we employ this principle within design thinking is as critical — if not more — as what we do in the process.

Certain slices can be easily repeated — that’s the science part. However, not everything fits neatly into a template. More than anything else, we rely on our creativity to accurately frame a problem and discover the attached opportunity. That’s the art of customer empathy within design thinking.

In my previous story, I discussed three factors that are critical turning empathy into an obsession when developing customer-centric innovations. …


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Better-informed leaders don’t always make better decisions, but better decisions almost always start with better-informed leaders.

Digital transformation brings about an incredible opportunity for fostering a data-driven culture and enabling faster, better-informed decision making. Although data’s role in making better-informed business decisions is undeniable, more data does not necessarily guarantee better business decisions.

Fueled by advances in technology and a deluge of data, the digital universe continues to shape and influence how leaders perceive, leverage or ignore data, which is a fundamental part of making decisions in the digital economy. …


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To deliver innovative, customer-centric solutions through design thinking, we must begin with empathy.

In its simplest and purest form, empathy enables us to not only experience and understand another person’s circumstances, but it also puts us in our customers’ shoes to experience what they are feeling. This is where we find the innate struggle born out of user frustrations and bound to the intrinsic value chain of the user experience.

Without a doubt, empathy is the most important design thinking principle because its universal application offers infinite promise.

Customer-centric design is about looking out from the inside — rather than…


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Design thinking doesn’t guarantee innovation, but innovation always hinges on design-thinking principles.

Steve Jobs famously said, “Design is not just what it looks like and feels like. Design is how it works.” Design thinking takes this notion further and provides a set of tools to power innovation through design.

As the popularity of design thinking continues to expand and spread across a variety of domains, it begs the question: Will design thinking ever reach the point of diminishing returns? …


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Customer-centric design is about looking out from the inside — rather than outside in.

Today’s organizations face multifaceted problems that are part of increasingly complex business models. Continued expansion of global transactions, supported by partnerships that can span large ecosystems, create unique opportunities and unique challenges for businesses.

These challenges demand multidimensional solutions and require more than just basic applications of current products and services. This is where design thinking comes into play. By applying this framework, organizations can not only address everyday business problems and challenges but also gain a competitive edge.

To stay relevant, companies must innovate without…

Kaan Turnali

Enterprise analytics @SAP. Innovation w/ mobile business intelligence in C-suite. Thought leadership on digital transformation, design thinking, future of work.

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