This article has been authored by Kadambari Sahu, Vice President of Design, ValueLabs, and Swastika Dash, Design Strategist, ValueLabs.

Image for post
Image for post
From the perspective of UXG @ValueLabs

What is UX design? If you start searching on Google and look at the most trustworthy institutions and experts out there, you will find that there seems to be a lot of confusion. Don Norman coined the term ‘User Experience.’ He defined it as ‘User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.’ [1]

If you see this definition now, you can start striking the following myths straightaway:

Image for post
Image for post

Interaction design Foundation defines it as:
User experience (UX) design is the process that design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store