The time mobile device users spend on apps has increased. In fact, there has been a 20% increase in app usage. Time spent on mobile browsing, on the contrary, has come down to only 8%, a significant decrease from the usage statistics of previous years. (Source: Flurry)

Research also shows that a whopping 89% of users’ mobile media time is dedicated to app usage, and only 11% of their time is spent on the mobile web. (Source: Smart Insights)

So, why are mobile apps gaining prominence so fast? …


Businesses can no longer afford to not maintain a mobile presence. Rapidly increasing smartphone usage and consumer preference for mobiles over desktops are major reasons for brands to build a mobile presence. Mobile apps and websites are both parts of building a strong mobile presence. With consumers spending 90% of their mobile device time on apps, it may be safer to assume that app development needs to be a business priority. Still, it helps to understand the differences between mobile apps and websites to conclude which channel would serve your business and customers better: Basic Design Difference Mobile websites are…


We can access the entirety of the world’s information on the Web using numerous apps and devices connected to the Internet — mobile apps, web apps, search engines, desktop apps, laptops, tablets, desktops, mobile phones, and more. Out of all these mobile apps and desktop apps have been the most popular owing to their ease of use and access.

As a business owner, it is crucial for you to know the major differences between both and decide if your business needs both mobile apps and desktop apps or one of them. This is important since nowadays, customers interact with your…


Earlier, if you wanted to create an app but didn’t know how to write a code then you had to either learn coding or hire an agency or look out for a freelancer for getting the work done, procedures that were either time consuming or very costly.

Luckily, that has changed. You can now build any type of an app without writing a single line of code, saving both time and money.

With the increase rapid proliferation of mobile phones, people are preferring to make sales and purchases using their phones (also known as mobile commerce), which has added to…


Mobile apps have changed the way the world functions and have especially revolutionized business operations. They’ve made it possible to communicate faster, collaborate better, and do business with added ease. Young entrepreneurs everywhere are looking to have mobile apps of their own. A business website is good, however, with a majority of Internet users using mobile apps for all their needs, mobile apps for every business have become the need of the hour.

Why does one need mobile apps in the first place?

Nowadays a business doesn’t look credible to people unless they have a mobile app — either iOS or Android or both — with a good number of…


Mobile phones are “the thing” right now. Not just adults but even young kids have a mobile phone of their own. Increasing popularity of mobile phones affects how people make purchases, access information, and use different services. Mobile apps play a big role here as people prefer using apps for their chores rather than using websites.

M-Commerce

Using mobile phones or tablets to make commercial transactions, including purchase and sale of products, banking, and paying bills is known as mobile commerce or m-commerce. With users spending around 90% of their screen phone times using apps, one can say the majority of…


A mobile phone is now not just a tool for communication. It has transformed into a highly effective business tool over the years. People are now more addicted to their mobile phones with the development of technology and the introduction of different mobile apps to keep them hooked. App commerce has changed the way businesses work. Apps have made information available to the users at their fingertips, thus connecting them with their favourite brands. According to a study report, the mobile app market has neared $30 billion in revenue. …


Way back in 2018, the number of mobile app downloads surpassed the 200 billion milestones. In the year 2022, it is predicted that this number will soar to a whopping 258.2 billion. Already more than half the smartphone users in the U.S. make their purchases from company apps. With 90% of a smartphone user’s time being spent on apps downloaded on the device, this number is all set to grow. A host of facts and figures tell you how mobiles have wrought a sea change in consumer behavior but does it really make a difference to your company whether you…


Mobile apps have become an integral part of consumers’ lives. They are using apps for everything significant in their lives, from maintaining their health to finding jobs and paying bills.

Did you know that of the total time consumers spend on mobile devices, 80% is on apps and the minority 20% is on browsing? (Source: Convince&Convert Website)

Whether your business has a reasonable or a strong presence online, you can solidify your brand further and derive more tangible benefits including conversions and sales with well-designed mobile apps.

Here are some positive business actions that mobile apps that are strategically customized…


Mobile apps have changed the face of business in a dramatic way. Be it higher user engagement or a push to mobile commerce, mobile apps have been revolutionary in bringing about substantial changes in the way businesses operate nowadays and also how customers interact with the business.

Advancements in technology have pushed this change as well as more and more people using smartphones on a daily basis. Amongst all of these mobile apps, gaming, food ordering, purchasing products, and even taking care of your bank account has been made incredibly simple with the help of mobile apps. …

Kaddra

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