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Kadijat Modupeola Okeowo

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Kadijat Modupeola Okeowo
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Startup Stash

Essential Marketing Frameworks to Know as a Startup Marketer: Acquisition

For the last couple of months in 2022 and circa 2023, I have started to see the importance of approaching marketing from a framework-driven…

5 min readMar 20, 2023

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Essential Marketing Frameworks to Know as a Startup Marketer: Acquisition

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Kadijat Modupeola Okeowo
in
Afriexapp

What is Cryptocurrency: A Beginner’s Guide

Popularly called crypto, cryptocurrency refers to decentralized digital currencies created to be used by individuals to perform financial…

4 min readNov 22, 2021

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What is Cryptocurrency: A Beginner’s Guide

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Kadijat Modupeola Okeowo

Landing Page Optimization II-A Guide

It is not enough to have a landing page, it is more important to have a landing page that actually achieves the results you set for it to…

5 min readNov 14, 2021

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Landing Page Optimization II-A Guide

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Kadijat Modupeola Okeowo

Landing Page Optimization-A guide

Landing pages are essential for every startup regardless of what value they are providing be it a service or product. It is essential to…

5 min readNov 7, 2021

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Landing Page Optimization-A guide

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Kadijat Modupeola Okeowo

Marketing Attribution For Startups- A Guide

For startups, making marketing activities effective by figuring out the best channels and identifying the challenge of understanding the…

8 min readOct 31, 2021

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Marketing Attribution For Startups- A Guide

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Kadijat Modupeola Okeowo

How to Carry out A/B Testing for Startups

Startups need to keep optimizing for growth. To optimize for growth companies need to know what is working and what is not so they can…

15 min readOct 24, 2021

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How to Carry out A/B Testing for Startups

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Kadijat Modupeola Okeowo

Carrying Out Conversion Research for Startups: A Guide (2)

What makes a startup’s user convert and take necessary actions to become a user or a customer varies and it takes some digging into to…

6 min readOct 17, 2021

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Carrying Out Conversion Research for Startups: A Guide (2)

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Kadijat Modupeola Okeowo
in
Afriexapp

The Afriexapp Crypto/Web3 2021 Virtual Hackathon Competition

With crypto technology fast growing at a large scale and getting adopted more by individuals, countries and businesses for different use…

2 min readOct 15, 2021

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The Afriexapp Crypto/Web3 2021 Virtual Hackathon Competition

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Kadijat Modupeola Okeowo
in
Afriexapp

DeFi: What it is and what you need to understand about it in 2021

De-Fi is a short acronym for Decentralized Finance. In cryptocurrency, DeFi refers to an open and global financial system built on…

3 min readOct 15, 2021

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DeFi: What it is and what you need to understand about it in 2021

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Kadijat Modupeola Okeowo

Carrying Out Conversion Research for Startups: A Guide

Conversion Research is an essential activity for startups to embark on continuously to help them figure what process users are taking to…

5 min readOct 10, 2021

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Carrying Out Conversion Research for Startups: A Guide

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Kadijat Modupeola Okeowo

Kadijat Modupeola Okeowo

Alpha Female on a lifetime learning spree. Passionate about the synergy of design+technology+art+business.

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