To better reflect who we are — an agile and sharp-minded IT company — we decided to make our brand less corporate.
Our modest size allows us to solve the problems fast without getting stuck in the corporate maze of a large organisation.
The Japanese inspired shape emerged from various brainstorming sessions held over six months. And while writing down what best describes the brand we discovered that even our values align with the ones deeply rooted in the Japanese culture:
This is how the Japanese approach came about :)
The new brand…