Thanks for the article. It's helped me to understand other perspectives of bot personifications. As Nama being a design-driven company, we put a lot of effort to find real problems to solve with automated conversations through AI and NLP that sometimes gets a little tough to make designers look closely at the importance of emotional experiences. There's also the client side that usually doesn't have a brand persona or voice tone well defined. It's an education and fun process that we're improving here.