Wordmarks are perfect for many companies, but it can be intimidating to try to design one — Wordmark logo design is all about keeping it simple. The type-only look is a popular choice across industries, especially tech, media, fashion, and food. What is a wordmark? It’s a type of logo design that includes only the company name written out in a lettering style — no symbols, monograms…

Not all logos are created equal — A logo is often the first thing people see when buying products or services. Logos serve as proof that what they’re buying is genuine and legitimate — in other words, they help make a bang-on first impression. After you make that first impression, you want your logo to remain in…

And what they reveal about the state of a maturing industry — With the legalization of recreational marijuana across Canada and parts of the U.S., it’s no surprise that cannabis has become one of the most talked-about industries of 2018. As cannabis products become more mainstream and cater to a broader audience outside of those who use medical marijuana, brands in this…