Kasper Friis
Jul 21, 2017 · 1 min read

Great article, but the highlighted conclusion is wrong. Animation, or movement, is NOT about giving the user the experience they expect.

Animations are about supporting correct/intended use of the app (#usability) and creating meaningful experiences beyond what is expected (#experiencedesign).

In my experience this is the only way to retain users and to motivate users to continue using YOUR digital product.

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Kasper Friis

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Head of UX & Design @ Technolution — We help our clients at pharmaceutical and MedTech device companies develop better medical devices, from concept to launch.