Kasper Friis
Jul 27, 2017 · 1 min read

Thank you for commenting Jordan. You are right! And established conventions is one of the parameters designers can take advantage of in their development of new UX/UI — that holds true for both digital and physical products. This is what I try to come across with when I state in the article that one of the tips you can use to get started with design consistency is to…

“base your design on what the users already know. Use the standards which user are naturally exposed to in their everyday life.”

An example. Close your eyes. Imagine a website.

Where is the logo situated? Where is the menu? And where do you log in?

I am sure that your answer to all of the above is the same as everybody else’s; in the header.

Why? Because it always is. This is one of those unofficial standards that we see everywhere and that we all know and that makes browsing a breeze. Utilize this in design.

An important note:

Conforming too much with the social standards we discuss here might have an unfortunate side effect. You risk your design being bland. There might not be any enjoyable user experience and your product will blend in with the competition. That is about experience design and how to make engaging and enriching experiences without compromising usability.

Let’s save this discussion for another time!

    Kasper Friis

    Written by

    Head of UX & Design @ Technolution — We help our clients at pharmaceutical and MedTech device companies develop better medical devices, from concept to launch.

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