If You Want to Be Creative, Don’t Be Data Driven
Bill Pardi
8.1K151

I work in research, and I know that people often forget the insight bit when they drown in information. I always tell my team that our clients don’t pay us to feed them numbers, because buying the software we use would be far cheaper for them. They pay us so we can make sense of data and turn it into something actionable — and creative! — for them.

Great article!

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