…successful people and brands have a clear WHY. As Simon Sinek explains in his book, Start With Why, people don’t buy what you sell, they buy why you sell it.
…that. I say this not to make you feel insecure, but to show you how to succeed in this environment: by maximizing your results while minimizing the time and effort it takes to get them.
But the delivery — the HOW — is just as important IF NOT MORE IMPORTANT than WHAT you’re doing or WHY you’re doing it.