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o build the iPhone equivalent. The end goal in my opinion is for the end user to not even know they’re using a blockchain. Today, third generation platforms accomplish this in a variety of ways. They translate those long Ethereum addresses into name based addresses (so you can finally use that 69BoomHeadShot420 Call of Duty callsign as an address). In addition, just like how you don’t …ts, and easy-to-deploy, customisable blockchains. But this is just one consideration for usability. Ease of use is enormously important. Why does iPhone rule the world? Not because it has a better processor, more powerful camera, or wireless charging — other phones annihilate iPhones in all those areas. iPhones are king because they’re easy to use; they’re sleek, well designed, intuitive, compatible with all your devices. So blockchains need to build the iPhone equivalent. The end goal in my opinion is for the end user to not even know they’re using a blockchain. Today, third generation platforms accomplish this in a variety of ways. They translate those long Ethereum addresses into name based addresses (so you can finally use that 69BoomHeadShot420 Call of Duty callsign as an address). In addition, just like how you don’t pay to interact with a website (the host does), with projects such as EOS, the user doesn’t pay the fees, the host of the smart contract pays. Projects such as Elastos make blockchains accessible from smart phones and from any operating system. To conclude, blockchain that is easy for developers and user friendly will be adoptable.