Kaidi Yuan (Ruby)inMedill Media Management & LeadershipWhat I learned about media innovation through Medill’s MICS specializationLessons from media history helped me understand why media companies weren’t more innovativeJul 20, 2022Jul 20, 2022
Kaidi Yuan (Ruby)Service journalism helps readers estimate “the minimum value” of a news subscriptionConsumers use that rough estimation of the minimum value in their subscription decision-making.Mar 16, 2022Mar 16, 2022
Kaidi Yuan (Ruby)Regularity, a metric newsrooms should look at to build user habits and brand loyaltyAfter recognizing the focus of engagement and loyalty as user habits, how do we measure and quantify user habits?Mar 14, 20222Mar 14, 20222
Kaidi Yuan (Ruby)inThe Media Diet ExperimentsThe Business Model of News Industry Must be Taught to Our ReadersIn 2015, Professor Gabriel Kahn recorded his digital media consumptions and then consulted with a couple of digital advertising executives…Apr 5, 2018Apr 5, 2018
Kaidi Yuan (Ruby)inThe Media Diet ExperimentsFrustration From My Media ConsumptionLooking at my media consumption log, I feel shame. I’m a journalism major, but the record clearly shows that I was a passive receiver of…Feb 1, 2018Feb 1, 2018
Kaidi Yuan (Ruby)inMedia Center LabWant to reach a Chinese audience? 10 tips for using WeChatIt’s one of the most popular chat apps in the world and the most popular in China.May 10, 20173May 10, 20173