5 most important facts you must know about Law of Marketing to excel in Digital Marketing.

This is the part of my learning in Digital Deepak Internship Program.

The things & various aspects I learnt about Law of Marketing in week 2 assignment of my internship program in DDIP.

I am going to talk about what I have learned about the Law of Marketing. This article is going to help digital marketers, bloggers & content writers.

Once you go through the fundamentals of marketing & implement it in your career or business you will be able to upscale your skill & knowledge.

lets get started…

5 key aspects of Marketing that you are going to learn in this article.

1. The Fundamentals of Marketing
2. Digital Marketing vs. Traditional Marketing
3. CATT Marketing Funnel & Framework
4. Integrated Digital Marketing

5. Personal Branding: Mass Trust Blueprint

1. The Fundamentals of Marketing

Marketing is all about communication.

The better you understand your prospects in a deeper way the better you provide solutions to them. Marketing is the right message, to the right person at the right time with great offer. You can give better clarity through your communication.

There is great quote by Mr. Peter Drucker who says,

The aim of marketing is to know & understand the customer so well the product or a service fits him & sells itself… The aim of marketing is to make selling superfluous.

Marketing is connecting your prospective customers through traditional & digital mediums to educate, engage & sale.

Marketing is all about perception.

Marketing is the art & science of promoting a product or a service through various mediums like traditional and digital.

A product converts your customer into a brand ambassador, word of mouth publicity / news and mouth marketing is the best channel of marketing ever.

Marketing starts before a product or a service, after doing market research.

Like for example.

What problem or problems are you going to solve through your product or service?

How many people are facing the same problem?

How many competitors are there in the same product or service category?

How can you provide a product or a service differently?

2. Digital Marketing vs. Traditional Marketing

Even though digital marketing is so powerful than traditional marketing because it is targeted, specific, measurable and scalable. Some of the traditional marketing channels are so effective.

1. TV ads :

If a product is generic with a very wide targeting TV can reach millions at a low cost.

TV commercials are typically 30 seconds long.

TV is remarkably effective.

Consumers are 11 times more likely to search for a product if they have seen it on TV ads rather than online & enquire about in shops for purchase.

TV ads are reported to be responsible for as much as 72% of all brand awareness.

Source: adimpact.com

2. Radio ads :

There are four major types of radio advertising, namely straight commercials, dialogue commercials, dramatized commercials & integrated commercials.

Radio has a reach of 65% of Indian population ( Source : Financial Express)

3. Newspaper ads:

Newspapers have a reach of 465 millions people.

Most Indian people start their day with newspapers along with tea.

Newspaper ads best suited for local classifieds.

Many brands use newspapers for advertisement & branding of their products.

(Examples : Apple iPhones, Tata motors, Maruti & Suzuki, Mahindra & Mahindra etc.)

2. Hoardings & kiosks

The best way to reach the highest target audience is hoarding. Hoarding allows you to reach people of all genders, age groups, and class. It especially ensures that you capture the attention of the middle class and the upper class (since this is where the majority of consumers lie on the spectrum).

(Source: YourStory.com)

My personal work experience.

To start, let me share with you my first marketing job experience with you.

I was following an exact digital marketing model to some extent in the traditional field marketing job.

My aim of marketing was to generate revenue for my organization by doing activities like lead generation from field work (Free Lead Generation) & Society camp organization (Paid Lead Generation).

In field work, I & Our executives were working on the field with a free car washing coupon (lead magnet) distribution with a small sales pitch.

The cold calling was happening automatically where we were pitching the customers about our features, advantages & benefits of our services & asking for filling in the details for getting a free car washing coupon in return. (Details like Name, Contact number & Address of the customer)

When the customers were turning up at the car service dealer, our customer care executive used to take care of the customers further for the car’s preventive maintenance, running repairs, body shop paintings, insurance & other services & add on.

Society Camp Organization, I was searching for potential societies to organize paid society events.

3 to 4 days before the society camp I & our executives were pinning our detailed banner & service camp notice on each wing’s notice board of the society (After getting permission from the society), people could know about the service camp in advance.

Then at 10 am sharp on the event day we were ready with our tent & with all the tools & equipment.

Our team included 2 Technicians, a Car washing guy, Road tester & our marketing team.

It was a 2 day event on Saturday & Sunday events where I & our executives were going to visit the potential customers’ home & we were explaining our offer, & that offer was “ Free 50 points car check up plus dry wash of the car”

For this offer customers were able to come visit the camp & get their car checked up in turn giving us their contact details and additional work also like for example scheduling an appointment for service, Insurance renewal etc.

This way we were able to scale up our revenues by doing these activities and I was able to grow my conversion from 10% to 22%.

In this actual work experience I learnt following:

• How to do cold calling in field work like we write cold emails in digital marketing.
• Lead Generation — Free & Paid.
• Building trust with the customers by relationship & care.
• Generating sales & revenue for the organization by converting leads into customers.

Advantages of Digital Marketing are as follows:

1. Digital Marketing is more effective than traditional marketing because the effort we put forth is Specific, Scalable, Measurable, Target based.

2. Through Digital Marketing you can personalize the communication, you can do deep marketing & direct response marketing.

Disadvantages of traditional marketing are as follows:

1. You can not do deep marketing with traditional marketing.
2. You can not do natural sales
3. You can not personalize the communications

3. CATT Marketing Funnel & Framework.

Wealth = n^CATT

n stands for niche. Niche is your subject.

Your wealth & success depends on your niche you choose.

There are lots of niches in the digital marketplace. You have to choose one applying talent, passion & market formula then it can become your own lucrative niche.

n = niche is your topic or subject you choose based on a combination of Talent, Passion & Market.

Your wealth & success depends on the niche you select & serve a hungry market.

To pick a lucrative niche it must be a combination of Talent, Market & Passion.

Talent is a natural aptitude or skill.

Market is a marketplace for people where buying & selling happens.

Market is nothing but a regular gathering of people for the purchase & sale of provisions, livestock and other commodities.

Passion is a strong feeling or emotion.

If you have the talent & passion of drawing a painting but not in a professional way and that don’t have a market then it becomes your hobby.

If you have both talent & market for your painting but you don’t have passion then the painting you have drawn will not come from your strong feeling or emotion.

If you have both passion & market for drawing a painting but you lack in talent then that painting does not come from your natural aptitude or skill. It will not congruent with you.

Conclusion:

Choosing a niche is to combine all three ingredients Talent, Passion & Market to some or great extent to get lucrative output and that is wealth and success.

If you have any 2 things then you can learn & develop the remaining 1 thing.

C = Content

What is content?

Content is any kind of information that can educate, entertain, inform, persuade, engage a set of audience to take a specific action.

And content can be of Notes, Blog post, Videos, lead magnets, live webinars and Podcasts through which you can add value to the audience & solve your target audience’s problems.

Content is king.

If you craft your content keeping your audience’s problem or solution in mind, then it is bound to be king of your content.

The quality, relevancy & value addition of your content can lead to huge success in your business.

A = Attention

What is attention?

Attention is priceless.

Attention is the people who actively listens, reads, watches & hears.

Here in this blueprint we call attention is equal to traffic.

Drive traffic to your website, landing page etc. through SEO, Social Media, Paid Ads & Referrals.

To convert & sell you need huge numbers of raw materials.

Your raw material is your volume of your leads.

T = Trust

Adding value through your content & taking care of your audience on a regular basis helps build your trust & authority in the marketplace.

Example of trust building webinar, lead magnets, useful insights, some hacks shared through YouTube etc.

T = Transaction

Convert your lead into customers with natural sales methods. After building trust and authority in the marketplace through useful & quality content then you can also make transactions while doing a value added webinar also.

You can also make transactions happen by doing retargeting marketing activities.

4. Integrated Digital Marketing

There are 7 most powerful modules in Digital Marketing namely 1. Content Marketing 2. Search Engine Marketing (PPC Ads) 3. Search Engine Optimization (Organic Traffic Generation) 4.Social Media Marketing 5. Email Marketing 6. Affiliate Marketing 7. Mobile Marketing.

All these modules are very potent in itself & an Integrated Digital Marketing is all about using each module in a composite way so that they complement each other and we get a very lucrative and harmonious output.

The aim of Integrated Digital Marketing is using all modules simultaneously so that selling becomes easy.

Content Marketing : to add value to the marketplace there are 3 skill sets in content.

1. Content Research Skill : In content research we do keyword research, find buzz words, go through the content available in the online & offline world.
2. Content Creation Skill : Content creation is researching & going through the deep learning experience, elaborating keywords & buzzwords in detail.
3. Content Marketing Skill

Email Marketing : Email marketing is the best mode of communication in an online world.

Email marketing has 2 aims.

Aim 1. The aim of email marketing is to get your visitors to subscribe to your email list & then your visitor becomes your lead or subscriber.

Aim 2. To add value to your subscribers, retargeting them, selling & converting your leads into customers.

Paid Ads or PPC :

Paid ads are very useful for boosting your traffic & Sales.

But it is very important not to drive traffic to your product or service instead drive it to your lead magnet instead.

And lead magnet is a very useful component of building trust and authority in the marketplace.

Paid ads are supportive to beat the initial traffic resistance.

Paid ads should stop at some point because it requires huge cost due to bidding & competition.

Search Engine Optimization (SEO) :

Search Engine Optimization is the process of optimizing a website through the lens of Google’s eyes & rank higher.

SEO is the process of taking steps to optimize a website or piece of content to rank higher on Google.

Google has its own algorithm for ranking websites according to quality content, relevancy, page load speed, backlinks, time spent on site, social sharing, plagiarism etc.

Google keeps updating their algorithm regularly.

Social Media Marketing :

Social media marketing is the use of social media platforms to promote & sell a product or a service.

You can add value through social media. You can share your content & drive traffic to your website or landing page.

Your social media followers are not your subscribers or customers.

Your email list is your real database or leads.

Sell & convert :

The effort we put forth in executing Integrated Digital Marketing should be making revenue by selling & converting the leads.

Integrated digital marketing is using all components or modules in combined way making digital marketing a great success and each & every module of digital marketing complements each other.

5. Personal Brand: Mass Trust

What is personal branding?

Personal branding is the conscious & intentional effort to create & influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility and differentiating themselves from the competition, to advance in their career, to increase their circle of influence and have a larger impact.

Personal brand is something that you need to build before you start your journey in your industry or niche.

A personal brand is built through your learning & experience.

Why is personal branding important?

The best known always beat the best.

People remembers the brand better.

People hear & buy from people and not from brands.

And personal brands communicate & messages clearly in their industry or niche.

The disadvantage of a personal brand is that it can not be sold out or invested in because it is personal.

And the benefits of the personal brand is that it can start one or many brands.

Like for example Digital Deepak is a personal brand it has given rise to companies like pixeltrack.com a digital marketing services company and learntoday.com a digital marketing training company in India.

Digital Deepak is a much bigger personal brand than many digital marketing companies in India because it is personal, deep and has excellent ratings on google.

The brand Digital Deepak has evolved through ten years of learning, working, blogging, experimenting, consulting, Mentoring and finally getting into the lavishness of the startup leartoday.com.

Now, let’s dive deep into the six components of the Mass Trust Blueprint.

1. Learn :

The best gift we bestowed on this planet is from the almighty is learning.

The journey to become a master in any field starts with learning.

To be a digital marketing expert, you need to learn all components of digital marketing better.

Learning becomes easy when you take notes.

There are 2 ways of learning.

One is shallow learning

Second is deep learning

To think & grow in a holistic way, you must be a deep learner — long term learner — deep learner.

Mass trust blueprint is the perfect example of deep learning if you implement it in the right way.

Deep learning is based more on output rather than input.

Deep learning is actually doing, reflecting, implementing & sharing what we have learnt.

And the DDIP Training program is a deep learning training program.

2. Work :

After learning you have to work on what you have learned.

Actual working gets your hands on in any skill.

Your work experience adds value to your career.

3. Blog :

Blog about what you have learned, worked on.

You add value to your audience with your learning & experience through your blog.

Additionally you can guide people on what you have learnt & experienced step by step or in a detailed way.

4. Consult :

Consultation is giving strategy, ideas about one’s niche. You can book a 1 to 1 consultation or 1 to many consultation call & charge people according to your time & value you provide.

Consultation is the most lucrative business model if you craft it in a way your audiences get results.

As we all know marketing is communicating the right person, at the right time in the right way.

People are ready to pay you whatever you want, if your consultation gets results.

5. Mentor :

Mentoring is clear & step by step guidance for learning & implementing the things that yield success.

After going through the process of learning, working, blogging, consulting you can become master of your niche then you can guide people, teach them in their journey of success.

6. Startup :

Every company or a startup is based on a strong foundation.

The strong foundation consists of your core values and ethics.

The core values of your business is what you do, why you do & what drives your startup — your core vision & mission statement.

And if you follow & implement personal branding mass trust blueprint you will get hands on every aspect of startup.

Startup is establishing a company based on your learning, working, blogging, consulting, Mentoring.

You will have enriched knowledge & experience in your niche once you learn & implement the mass trust blueprint.

While going through this 6 step mass trust blueprint you may face some issues, experience some deep insight (bulb on moment), some difficulties.

You can take down your doubts, issues or difficulties on a notepad & get resolved in live Q&A Sessions.

You can also try to get your answers on your own by doing some research.

Conclusion:

If you want to master marketing & digital marketing then you need to learn & implement the fundamentals of marketing.

The law of marketing : the aim of marketing is to know & understand the need of the customer better so that your product or service fits him & sells itself.

Both traditional & digital mediums of marketing are better in their own manner.

Some traditional marketing is still powerful on its own & has a very low cost of marketing, e.g. Painted advertisement on a wall which is of low cost & goes in long term.

But Digital Marketing is more targeted, scalable, reachable, measurable over traditional marketing.

Following & implementing CATT Funnel & Framework backed by a lucrative niche can yield huge financial success in business.

Do self assessment & evaluation of what you are best at while choosing your niche.

Follow Talent, Passion & Market framework to recognize your niche.

Digital Marketing is very lucrative when you implement all the main modules of Digital Marketing e.g.. Content Marketing, Email Marketing, PPC Ads, Search Engine Optimization, Social Media Marketing in an integrated way or a combined way to sell & convert better.

In the end Personal Branding & Mass Trust Blueprint is very very important before setting up a big brand or a company because in Mass Trust Blueprint we literally get evolved from learning to an entrepreneur.

What did you learn from this article? Please comment below your learnings from this article.

I would love to hear from you…