Jul 21, 2017 · 1 min read
Whether you prefer to consume your news from the BBC or theSkimm, at least you’re still reading the news. It’s better than being completely unaware at all, an argument often lodged against theSkimm’s target audience. You then don’t get to cherry pick which sources are acceptable. “Read the news! No, not that news!”
Furthermore, regardless of how you feel about their brand voice Weisberg and Zakin are still successful women entrepreneurs. Too few exist and the last thing you should be doing is marginalizing their success because you don’t like their product.
