The Fine Brothers Controversy Explained
Hank Green

Hank you can’t on one hand compare what the Fine’s did to media corporations and dissociate it from the way people reacted to the controversy. The greatest reason why people felt justified in attacking the Fine Bro’s was precisely BECAUSE they were acting like a corporation, like old media; more interested in preserving their brand (and profiting off other content creators) than being innovative or creative themselves. I’m not saying that’s what they *intended* to do, but everything in their presentation, from the vague corporate language to they’re shameless co-opting of the word “revolutionary”, pointed everything consumers hate about corporate culture and it’s invasion of creative industries.

Internet mob mentality may be this format’s greatest vice, yet it exists as literally the only defensive we have against the power structures of old media. The Fine Bro’s, small business as they may be, were doubly reviled for their corporate ambitions because they owe everything to the unregulated creative marketplace that the internet provided them.

Let’s not pretend that the Fine Bro are suffering unduly or outrageously. 1/4 of a million subs is a drop in the bucket for a channel that takes in thousands of views an hour (which hasn’t changed even with all this drama). And let’s not pretend that the Fine Bro’s aren’t public figures who signed up knowing they’re character would be questioned and that there would be asshole on the internet determined to make them miserable.

I don’t have pity on the Fine’s, I just hope that everyone has learned a lesson about the internet, so that we can build a culture of trust and creativity.