
Job Stories can only come from real customer interviews. Before designing a feature or new product, you must talk to real people and uncover all the anxieties and contexts which were in play when they used your or a competitor’s product.
If you are interested in learning about techniques on how to conduct an interview, listen to the Th…
…l pasta place that has been hand-making for 35 years, has 5 menu items, and a line-up out the door. We don’t want to be everything to everyone, we want to be absurdly great at one thing. We don’t do high level strategy or consulting. We don’t do campaign work. We don’t build marketing micro-sites. We don’t do print. We don’t do social media. We just do product. All day, every day.