Published inThe Hit List Blog2025 Digital Marketing & SEO PredictionsInspired by the marketing predictions from others (namely the Social Surge Marketing team and Eli Schwartz), I thought I’d add my two cents…Jan 15Jan 15
Published inThe Hit List BlogHow to Get the Most Data out of Google Search ConsoleDid you know that Google Search Console data is sampled? Especially for websites with lots of traffic, your mileage may vary when it comes…Dec 18, 2024Dec 18, 2024
Published inEmerge<in>Tech19 Ways to Use Blogging for SEO SuccessBlogging can be the centerpiece of your long-tail, high funnel search strategy.Dec 13, 20241Dec 13, 20241
Published inThe Hit List BlogMy experience & experiments in bloggingI started this blog a few weeks ago, and even though I’ve been blogging off-and-on for years, I’m still finding my voice. I started this…Nov 27, 2024Nov 27, 2024
Published inThe Hit List BlogWhat’s a Healthy Mix of Brand and Non-Brand SEO Traffic Look Like?I’ve worked on over 100 websites in 15 years of digital marketing, and I’ve seen a range of SEO traffic mixes from “brand-heavy” to…Nov 14, 2024Nov 14, 2024
Published inThe Hit List BlogCrossovers between Information Architecture & SEO — with inspiration from The Home EditInformation architecture (“IA”) is super important for Search Engine Optimization (“SEO”), and not all SEO experts or IA expertss…Nov 7, 2024Nov 7, 2024
Published inThe Hit List BlogWireframing, as a SEO and a Non-DesignerI may humblebrag about my days building webpages in AngelFire, GeoCities, Dreamweaver and other blast-from-the-past programs. I even…Oct 30, 2024Oct 30, 2024
Published inThe Hit List BlogImportance of Working Backwards from the Customer — from an SEO Expert at AWSAt Amazon, we really get the Leadership Principles and other Amazonian concepts like “Working Backwards” instilled in us from Day 1 (if…Oct 23, 2024Oct 23, 2024
Published inThe Hit List BlogThe Importance of Good Writing in SEO Product ManagementI’ve been working in the digital marketing space since I was a recent college grad, working my first “real job” in a house-turned-travel…Oct 16, 2024Oct 16, 2024