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Kaitlyn Barclay
Kaitlyn Barclay

297 Followers

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Jan 2, 2019

Learnings from a Trip Around the Sun

It’s that time of the year where back-to-back holidays seem to make any type of productivity futile. Holiday diets render us borderline comatose in which the only productive thing we can do in our sedentary state is reflect. …

Goals

6 min read

Learnings from a Trip Around the Sun
Learnings from a Trip Around the Sun
Goals

6 min read


Published in

Scout Lab

·Jan 8, 2018

Scout Lab Founders Featured on The Biz Fix Podcast

We were excited to be asked to chat with Drew Koven of LDR Ventures on his firm’s podcast, The Biz Fix. He and his wife Maxi are a power couple that not only manage an awesome fund focused on investing in women and minority founded companies, but produce a great…

Startup

2 min read

Scout Lab Founders Featured on The Biz Fix Podcast
Scout Lab Founders Featured on The Biz Fix Podcast
Startup

2 min read


Published in

Scout Lab

·Oct 3, 2017

The Necessity of Employer Branding

Building an employer brand is no longer optional for organizations that aspire to be high-performing. When looking at employee acquisition and retention costs, company’s that accommodate the needs of a contemporary workforce improve the unit economics of an employee overall. In a 2016 study by LinkedIn, the case was made…

Employee Engagement

4 min read

The Necessity of Employer Branding
The Necessity of Employer Branding
Employee Engagement

4 min read


Published in

Vunela

·Sep 26, 2017

4 Steps to Mapping Your User’s Journey

In Scout Lab’s short but mighty life, there have been a dozen clients, countless late nights and enough coffee to fuel a small army. Our clients range from venture-funded startups trying to make a name for themselves, to household brands like adidas that aim to innovate for a contemporary consumer…

UX

4 min read

Mapping your user’s journey
Mapping your user’s journey
UX

4 min read


Jul 27, 2017

Cryptocurrency’s Brand Problem

Cryptocurrency is a decentralized (ie. not managed by a bank) digital currency that uses cryptography to validate the authenticity of transactions made with the currency. It is an alternative to fiat currency, which is money managed by banks and adopted by governments. Cryptocurrency is managed on a blockchain, a decentralized…

Bitcoin

4 min read

Cryptocurrency’s Brand Problem
Cryptocurrency’s Brand Problem
Bitcoin

4 min read


Published in

Scout Lab

·Jun 22, 2017

Building a Brand That Lasts

If you’ve ever worked in a leadership role at a start-up, you know the joys that come with prioritizing workload, trying to hire awesome people and vetting agencies that promise you the moon (meanwhile you’re flying a twin engine, just trying to make it across the Atlantic). It’s a lot…

Marketing

3 min read

Building a Brand That Lasts
Building a Brand That Lasts
Marketing

3 min read


Published in

Vunela

·Jun 14, 2017

A logo is not a brand

Learning about parallelograms in school, I remember my Geometry teacher telling me, “A square is not a rectangle, but a rectangle is a square”. I find this a great framework to compartmentalize things that are intersectional, but not inherently the same. Over the years, as I’ve worked with clients to…

Branding

3 min read

A logo is not a brand
A logo is not a brand
Branding

3 min read

Kaitlyn Barclay

Kaitlyn Barclay

297 Followers

Story Teller, Story Listener, Circus Wannabe. Co-Founder of Scout Lab.

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