Why Netflix is distancing itself from the term “Binge-watching”

Barry W. Enderwick
Sep 8, 2018 · 4 min read

It was recently revealed (accidentally by Guy Pierce) that Netflix is instructing cast members of Netflix Originals to not say the words “binge-watching” when doing press junkets for their shows. Wait, what? Netflix not only coined the phrase but is responsible for its integration in popular culture. So why on earth would they not want to use those words? You might be forgiven for…

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Barry W. Enderwick

Written by

Brand/marketing executive, former Netflix, MZ. I write on startups, strategy, business, culture & design. Also on Instagram @craftbarry @inthechipswithbarry

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