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Online shopping has become one of the fastest-growing trends in the world. Just five years ago, the global e-commerce market was worth 1.3 trillion dollars. In 2019 it’s worth almost three times that. More and more people are starting to appreciate the comfort of ordering online everything from clothes to groceries. For many e-commerce stores, even a 0.5% difference in conversion rate can make a difference of thousands of dollars in yearly revenue. This is why it’s of utmost importance that the user experience in your e-commerce store has your full attention, as it is directly related to profit.

Today a client has myriad choices when it comes to online shopping. If the website is confusing, unattractive, or even uses dark patterns, he will choose to buy somewhere else, or he will make his purchase but never return to your site. You can improve the user experience by following six important rules of usability in e-commerce. If you want to know these rules, keep reading! …

If, like me, you keep up to date with many design and technology blogs, you find tons of articles about how to design for mobile, what is Lean UX, how to be pixel-perfect, which prototyping tools are the best, yadda yadda yadda. …

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If you’ve worked as a UX designer for at least 2 or 3 years now, you must have read all these stories and tweets about how UX design is dead, it doesn’t really exist, or how the industry is changing and UX design will be dead in a few years and now everyone should become Product Designers (or something else).


Kaja Laura Toczyska

UX Designer with love for psychology. Passionate about making complicated things simple. Building digital products @ inFullMobile

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