The National Basketball Association’s (NBA) Utah Jazz announced a multi-year extension with partner Zions Bank. The extensive new agreement names Zions the official bank of the Utah Jazz.

“Zions Bank is a leader in our community, and we are very pleased for the Utah Jazz to renew our affiliation with…

The National Basketball Association (NBA) announced a multi-year extension of its global partnership with Adidas. The German sportswear brand has worked with the NBA for 20 years.

Per the renewal agreement, Adidas continues to serve as the global marketing partner of the NBA, the Women’s National Basketball Association (WNBA), and the NBA G League. The deal also covers marketing for Adidas’ footwear products.

UEFA and England’s soccer governing body, the Football Association, announced that Lego will be the new national sponsor for the 13th edition of the Women’s Euro 2022 tournament.

England is scheduled to host the European soccer body’s flagship international tournament next year and Lego is set to back UEFA’s ‘Ready…

The National Basketball Association (NBA) announced a new deal with Google and its device brand, Pixel. The multiyear partnership named Google Pixel Official Search Trends Fan Insights Partner and Search Engine NBA, NBA 2K League, and the NBA G League.

Google becomes the league’s official search engine, fan insights partner…

Kathryn Kuchefski

Director of Marketing & Strategic Partnerships at Instant Sponsor Inc and Marketing Advisor & Content Creator at Success Series

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