Leinster Rugby Partners With Instant Sponsor

The Cleveland Cavaliers inked a new jersey patch deal with flat-rolled steel producer Cleveland Cliffs. The new agreement begins at the start of the 2022–2023 season. The jersey patch deal expands Cliffs’ visibility as the brand already has signage at one of the north entrances in the glass atrium of…

Disney is holding onto its English Premier rights in India for another three years but at a significantly lower cost. With the deal in place, the internationally popular soccer league will remain on Disney Star through the end of the 2024–2025 season, thus maintaining their relationship with the Star Network…

The National Women’s Soccer League (NWSL) and Delta inked a multi-year partnership, naming it its first official travel partner and airline. The deal is the global air carrier’s first significant foray into women’s football. Delta plans to activate its sponsorship around fan engagement and focus on women’s empowerment and…

The Pakistan Cricket Board (PCB) named TikTok the title sponsor for the league’s upcoming Test series between Pakistan and Australia. The move is the social media giant’s first deal in international cricket. The only other play saw the social video platform agree to a partnership supporting the PCB’s Pakistan Super…

Lazio and Mizuno signed a multi-year deal naming the Japanese sportswear brand as the Italian football club’s kit supplier beginning at the start of the 2022–2023 season.

Major League Soccer (MLS) Inter Milan announced its first-ever sleeve sponsorship deal with Miami-based software company Xmanna. Per the agreement terms, Xmanna’s logo will be featured on the right sleeve of all Inter Miami jerseys beginning at the start of the 2022 MLS season. Xmanna will also be integrated across…

Earlier this year, the Australian Professional Leagues (APL), which took over control of Australia’s elite soccer leagues, recently decided to bring the men’s, women’s, and youth teams under one banner, the A-Leagues, to strengthen gender equality in Australian soccer. And just recently, the top division women’s soccer association in…

Accor, the largest hotel operator in the Pacific region, acquired the naming rights to Stadium Australia in Sydney after signing a seven-year deal with Venues NSW. The stadium was initially built for the 2000 Sydney Olympic Games. It debuted its new name on November 27th when the Australian women’s national…

French soccer powerhouse Paris Saint-Germain (PSG) announced a multi-year partnership with food delivery company Gorillas. The deal is Gorillas’ first major global sports sponsorship. “It is a great honour for our first global sport sponsorship to support one of the most successful football teams in Europe with whom we share…