Katrina Alcorn – Medium

Katrina Alcorn

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IBM Design

IBM Design teams win Red Dot, iF, Indigo Awards

I am very excited to recognize several of our design teams at IBM for developing solutions that stand out in the market and are now raking…

Apr 20, 2023

reddot best of the best 2023

Apr 20, 2023

Published in

IBM Design

Good Design Is (Still) Good Business

If you are a leader in tech and are not embracing design, you’re not doing your job.

Nov 28, 2022

Good Design Is (Still) Good Business

Nov 28, 2022

Published in

IBM Design

The Process. The Politics. The Pitfalls. Preparing for an executive role at IBM Design

Since I joined IBM as General Manager, Design a little less than a year ago, we have made significant changes in our organization. This has…

Jul 18, 2022

The Process. The Politics. The Pitfalls. Preparing for an executive role at IBM Design

Jul 18, 2022

Published in

IBM Design

Continuous Learning: We Are the Ones We’ve Been Waiting For

For a design practice as large, dynamic, and specialized as ours, we must adopt a mindset of continuous learning, and create the actual…

Nov 22, 2021

Continuous Learning: We Are the Ones We’ve Been Waiting For

Nov 22, 2021

Published in

IBM Design

Handcuffed to Aliens: Developing Stronger Cross-functional Partnerships with Design

Ten years ago, a publisher offered me a contract to write a business book with the working title, Handcuffed to Aliens: The People…

Nov 15, 2021

Image of human handcuffed to an alien.

Nov 15, 2021

Published in

IBM Design

Listening to Customers: Ain’t Nothing Like the Real Thing

In my last post, I touched on some of the conditions that make pervasive excellence in design possible. Now let’s unpack the first one…

Nov 8, 2021

An airline maintenance worker holding a tablet inspecting an engine and a picture of the airplane wheel assembly.

Nov 8, 2021

Published in

IBM Design

Pervasive Excellence across IBM: Three ways design can make it happen

Before I joined IBM this summer, I asked the former GM, Phil Gilbert, how we were doing with design.

Oct 26, 2021

Pervasive Excellence across IBM: Three ways design can make it happen

Oct 26, 2021

Published in

IBM Design

The First 60 Days

“What is your vision?”

Sep 15, 2021

Week 1 at IBM — photo from fireside chat in Austin, TX with IBM’s Inhi Cho Suh and Phil Gilbert.

Sep 15, 2021

Katrina Alcorn

Katrina Alcorn

General Manager, Design at IBM. “MAXED OUT” Author http://amzn.to/2mCZsAT Opinions are my own.

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