The ever-changing digital marketing trends require online business owners and marketers to come up with evergreen SEO strategies to ensure that their sites continue to dominate in SERPs (search engine results pages). Competition for visibility online is getting tougher by the day.
The most successful businesses in markets that have dynamic digital marketing landscape such as Singapore and the United States rely on evergreen SEO strategies that their competitors ignore. Today, we will look at the best SEO practices that you can count on to enhance your website’s ranking and performance.
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1# Work on Website Organisation
The first thing that potential clients notice is website organization. Concisely, the site has to be intuitive and straightforward to provide enough information to the visitors and encourage them to stay on-site for longer.
Website organization is dependent on navigation. For example, if you run an SMB website, potential clients will want to look at your client list and portfolio immediately they land on the site. In such instances, vertical navigation will help you impress them and reduce bounce rate.
Majority of websites have a dedicated section for customer testimonials and lists while others place them on the homepage. If you opt for the first option, it is advisable to make sure that you place a link in the homepage to direct prospects to the testimonials.
More importantly, every page on your business website should have a fully functional search bar that is conspicuous as well as a homepage button. Here is a link to an article by Neil Patel on the benefits of website simplicity.
2# Publish Relevant Articles on the Blog
SEO optimized articles that you publish in the blog section of your website will help you connect with the target audience better. The blog articles should resonate with their needs and expectations. They should also be optimized for keywords that you want to rank for to increase your site’s visibility online.
As a digital marketer or online business owner, content is your greatest on-site ally in attracting web visitors and converting them into your regular audience. The content you publish in the blog should be related to your products or the services that you offer.
Nowadays, websites are trying to boost the conversion rate by publishing entertaining content. This strategy works magic, especially if you come up with unique and amusing About Us page. However, this hack does not work for all business. The savvy internet users and Google prefer authentic content, so being a jester may not be right for your brand.
The content needs to be relevant to your niche and also based on the research of current trends in the digital marketing realm. The human brain is wired to process visuals faster than blocks of text, so be sure to spice up your blog articles with high-quality images and videos.
3# Keyword Research and Distribution
One of the primary factors that directly influence SEO rankings is the use of keywords in on-site and off-site content. Ideally, the more relevant and trendy keywords for your industry you include in your website content, the more visible it will be online.
Unlike in the past, when Google Keyword Planner was the only keyword research tool, there are plenty of tools that you can use to carry out keyword research and distribution. The modern tools allow you to search for keywords based on the type of your business and location.
The main goal of your keyword research should be to identify high-value keywords that will help your online business stand out from the crowd. Note that keywords that are trending today may become obsolete in the next couple of months. Therefore, the keyword research and implementation in content should be a continuous process, not a one-time project.
4# Leverage Long-Tail Keywords and Long-Form Content
Studies show that Google supports and rewards long-form articles better than popular short-form articles. Nowadays, it is easier to rank for articles that are between 1,000 and 5,000 words as such pieces offer more value to readers than short articles.
Inclusion of long-tail keywords in the articles is also recommended as most people use long phrases to search for content in search engines such as Google and Bing. They will help you create a robust digital footprint and increase your website’s organic traffic.
Currently, search engines rely on artificial intelligence and other advanced tools to create up-to-date databases of stored search queries. Comprehensive keyword research will help you to identify these search queries for purposes of SEO.
As a result, your business will profit from more leads if you adhere to the new rules regarding content length and keywords.
5# Encourage Visitors Interactions
User engagement is viewed as one of the factors that search engines use to rank websites. One of the signs that your website is relevant to the target audience is when visitors show the initiative. Note that interaction refers to engagements that they have with your website and other visitors.
You can spur user engagement by making it possible for them to write a comment below your blog articles. The comments will not only give you feedback about your brand and what it offers but also ideas for the next blog article.
Once in a while, you will get a negative comment. Instead of rushing to delete it, focus on understanding the root cause of the problem and resolving it amicably. Responding to negative criticism will show other visitors that your brand is customer-oriented and focused on ensuring they get utmost value for money.
6# Spruce Up Your Website
Already, we have discussed the importance of making sure that your website is well organized and navigation is seamless. Spruce up your website with visuals and other elements to grasp the attention of the visitors and improve usability. The visuals will encourage visitors to spend more time on the site, thereby providing more opportunities to convert them into buying customers.
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7# Leverage Call to Actions (CTA)
Call to actions informs potential customers the next step that they should take after reading an article or browsing the landing pages. Make sure that the CTA is conspicuous and strategically positioned to get the best results. Use colour contrast to make it stand out from the surrounding elements on the page.
These seven evergreen SEO strategies have been tested and proven to be effective in helping SMEs increase their clientele base. You can also hire an in-house SEO specialist or outsource the work to an accredited SEO agency to avoid costly mistakes.