Closing down Goodlinks

20 September 2016

It’s been an awesome journey over the past 9 months or so. I started with a vision of helping to create jobs for a lot of people in the eCommerce space — and I landed on the idea of link building / digital outreach as the type of job to create.

I’m very proud of the work that the team has been able to accomplish — I think we’ve made great strides in a space that we were very new to, and have gotten some amazing clients (including a major player in the Alexa Top 500) and referrals from partners in the space that I greatly respect.

As a software developer by background, getting into a business that was fundamentally people-powered was a calculated risk that I decided to take.

While it’s been incredibly rewarding to be able to work with people that I respect and to help them build a skill set that will help them in their careers, I think I’ve come to the point where I’ve realized that running this type of business isn’t really where my strength lies.

Not having a background in link building or digital outreach, I selected this industry specifically because it seemed to be one of the best entry level positions that someone could get in the ecommerce space.

However, over time, the lack of a personal passion for this industry is something that I became increasingly aware of — something that I realized I need in order to be able to give myself to the work completely.

So, sadly, I will be closing up shop here at Goodlinks HQ. We’ll work to wind down current client engagements and where possible to refer our team members to work directly with clients who are interested in doing so.

While it’s easy to think of this as a failure, I choose to see it as a learning experience. Also, while I may not have succeeded in creating thousands of jobs, I did help to create a handful of jobs — and that, in and of itself, is still a great accomplishment.

One of the other things I’ve realized is that, while I was very excited about the vision of creating a business to generate thousands of jobs, I am probably best suited to help people by investing in microloans, which is something I’ve been doing for a number of years now.

Kiva has an awesome system in place that allows you to create sustainable employment and business opportunities for people all over the world for pennies on the dollar, in terms of the amount that I’ve invested in my own business to attempt to do the same.

My plan is to move back to focusing on building software in the eCommerce space, and to try and give a portion of revenues to Kiva microloans. More to come on future plans soon.

Thanks to everyone who believed in and supported the vision of Goodlinks! I appreciate all the love and encouragement!

UPDATE: I launched Commerce Hero on October 5, 2016. There’s also a Commerce Hero blog hosted as a medium publication you may want to check out.


Originally published at blog.goodlinks.io on September 20, 2016.

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