Six Steps to Superior Product Prototyping: Lessons from an Apple and Oculus Engineer

Declare Your Non-Negotiables

It’s the North Star because it points the way. In product development, that’s your one key product feature. Don’t waver from it.

Slide into a Prototyping Plan

The speed-caution slider

The Six-Step Approach to Prototyping

Kalinowski’s recommended approach to prototyping, compared with most typical approaches

The more iterations, the better the product. The fewer iterations, the worse it’ll be. It’s that simple.

Build ugly prototypes. It’ll keep people from falling in love with ideas that aren’t fully baked.

The Three Bears of Prototyping

How to tell if you’re converging on the right solution in your prototyping process

If in each iteration you’re making smaller and smaller improvements, that’s a warning sign that you’ve spent too much time on it.

Getting to Blastoff

Iterate Your Way To Success



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Caitlin Kalinowski

Caitlin Kalinowski

Caitlin Kalinowski leads Oculus Hardware at Facebook Reality Labs, is passionate about empowering women in tech, and loves motorcycles and making things.