Context is Everything
Another day, another despicable tweet from our president. Yet while the White House has said that tweets from the Trump twitter account are official statements by the president, i believe the delivery vehicle has given supporters cover to disregard those statements as just jabs. But what if we changed the delivery vehicle? What if we indeed took the White House at their words and gave those statements the proper pomp and circumstance official president statement deserve and have gotten
Enter Minneapolis creative Dennis Brekke who did just that. He, cleverly I might add, inserted Trump’s latest tweet into an official White House letterhead.
This framing really hit home for me. And irregardless of your opinion or political leanings, it speaks to the importance of context around messaging and the impact and reaction it can cause or avoid.
