“Many companies focus too much on technology and not enough on process. This is akin to trying to fix a sports team’s performance by buying better equipment.” (Graber, 2015)
“a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” (IDEO, 2015)
By solving problems in an analogous non-linear fashion, one can experiment and fail in the process but also move on with the learnings that have been acquired up to that point. Likewise, design thinking offers a dynamic and non-linear method for reaching innovative solutions.