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Blues of Blue Economy

Where Economic Growth Meets Sustainability

Kalpana Atluri
4 min readJun 12, 2023

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Picture this: a group of forward-thinking individuals noticing the untapped potential of our vast oceans. The concept of the Blue Economy emerged as a response to this realization. It gained traction through influential reports, like the “Blue Economy: Report to the Club of Rome” by Gunter Pauli, that made waves by proposing a fresh framework for utilizing ocean resources sustainably. This marked a shift from the traditional extractive approach to one that emphasized conservation, sustainability, and responsible use of marine resources. Talk about making waves of change!

Source: IESE Business School

In recent years, there has been a lot of discussion about the Blue Economy, a new idea that aims to maximise the economic potential of our oceans while ensuring sustainability. The promise of increased economic activity, the creation of new jobs, and the protection of marine habitats are all part of this.

Blue Economy also aligns closely with the United Nations Sustainable Development Goals (SDGs). How, you ask? SDG 14 has a direct connection to the blue economy which aspires to conserve and sustainably utilise the oceans, seas, and marine resources. It emphasises the significance of ethical fishing methods, marine conservation initiatives, and the setting up of protected zones while demanding a strong commitment to biodiversity preservation, pollution reduction, and mitigating the effects of human activity on marine ecosystems. Moreover, the Blue Economy’s capacity to spur economic expansion and open up job opportunities, which is consistent with SDG 8 involves and empowers local communities, especially those that depend on marine resources, and ensures advances in fair labour practises along the entire value chain.

The blues of the Blue Economy are real, but fear not, for they can be overcome. Oceans cover over 70% of our planet, offering immense economic potential. However, challenges such as overfishing, marine pollution, and the threat of climate change must be addressed. Through sustainable practices like responsible fishing and renewable energy promotion, we can restore marine ecosystems and build coastal resilience. Inclusivity and collaboration are crucial, empowering local communities and bringing together governments, businesses, and organizations to navigate these challenges.

Commissions are important when it comes to controlling the Blue Economy. These operate as the oceans’ guardians, ensuring that all economic activity inside and around them is sustainable and harmless to the environment. As an example, consider the National Oceanic and Atmospheric Administration (NOAA) in the US. It focuses on encouraging ethical fishing methods, protecting marine life, and managing coastal resources. On a global scale, the International Seabed Authority (ISA) supervises deep-sea mining and ensures that it is carried out without endangering the delicate ocean ecology. Regional agencies that manage fisheries and safeguard marine environments include the Western and Central Pacific Fisheries Commission (WCPFC) and Directorate-General for Maritime Affairs and Fisheries (DG MARE) of the European Commission.

India, too, has adopted a proactive stance to ensure the sustainable growth of its Blue Economy by establishing the National Centre for Sustainable Coastal Management (NCSCM). It helps in conducting research, developing policies, and providing technical assistance, thus, plays a crucial role in ensuring the responsible use of coastal and marine resources. The NCSCM serves as a vital watchdog, closely monitoring the Indian Blue Economy through the promotion of best practises, observation of coastal activities, and application of regulatory measures.

Finding the right balance between economic growth and environmental sustainability can help us ride the waves of the Blue Economy towards a prosperous future for our oceans and ourselves. Get ready to catch some waves, gather your community, and embark on an extraordinary voyage towards a brighter future in the Blue Economy. Together, we will navigate the challenges, harness the immense economic potential of our oceans, and steer towards a horizon where sustainability and prosperity go hand in hand.

In conclusion, the Blue Economy offers a glimmer of hope for a sustainable future, where economic growth and environmental preservation can coexist. While it’s inspiring to see companies and organizations embracing the principles of the Blue Economy, let’s not forget the irony of corporate giants championing sustainability while simultaneously contributing to the very environmental challenges we face. Perhaps it’s time for a reality check, where the pursuit of profit takes a backseat to genuine commitment and systemic change. So, as we ride the waves of the Blue Economy, let’s keep a discerning eye on the true intentions behind the greenwashing, and demand genuine action from those who claim to be “eco-friendly.” After all, satire has a way of shining a light on the inconsistencies and hypocrisies that can lurk beneath the surface of even the bluest of intentions!

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Kalpana Atluri

Amateur; I write what I learn. Recruiter by profession & Sustainability • Travel Enthusiast by passion! You can reach out to me at letsmailkalpana@gmail.com :)