Great read Malcolm, and thank you for sharing this story. As someone that has launched an iOS mail app (Inbox Cube >50K signups) and recently pivoted to focus just on visual content (Cubes), I can relate to and sympathize with what you and your team have gone through. Email is really hard for a startup, and making a business out of it is even more challenging. Like many others before us, we simply need to learn from our experiences and focus on the next. I wish you guys all the best with Swooper. Would love to chat further and swap email-war stories with you.
Ps. great use of visuals to support your story