Mukesh P Kalra
Sep 3, 2018 · 2 min read

A bold new pivot at ETMONEY. Enabling India to go commission-free on mutual fund investments.

It’s unbelievable that ETMONEY is almost 3 years old! On this journey, we have evolved rapidly & grown into India’s only fully integrated mobile platform solving acute problems in consumer’s financial life, be it investments, insurance or borrowing.

In this span, more than 40 lakh Indians have trusted us with their financial needs. For most users, ETMONEY is their go-to place for Mutual Funds investments. We are proud to have enabled users from more than 500+ cities to start investing, thereby doing our bit to get India financially fitter & stronger. Having processed more than 2Cr transactions, we have become one of the biggest online investing platforms in the country. We know that one of the reasons for our users’ trust is our impartial way of helping them discover and invest in the best funds. Regardless of whether one is a first-time investor, or an experienced one, we strive to provide them the same unbiased and transparent view. The underlying sales commissions, big or small, have never influenced our investment suggestions.

To ensure that the lure of sales commissions never ever becomes a hindrance in our mission of becoming the most consumer-friendly and transparent investment platform, we have decided to go one step further. I am proud to announce that we are today making the bold choice of migrating to Zero-Commission Direct Plans in mutual funds.

Starting today, one can invest in Direct Plans of more than 1000+ mutual funds from ETMONEY and earn upto 1.5%* more returns every year! Your existing investments, whether done through ETMONEY or outside can be seamlessly switched or shifted to Direct Plans within seconds, right from the ETMONEY app.

As a small token of our love for our existing users, we are extending a special privilege of a “Free Forever Mutual Fund Transaction Account” wherein our existing investors can invest in Zero-Commission Direct Plans without any conditions whatsoever!

We truly believe that this is a phenomenal change and it will enable our users to earn additional income in the years to come. Ideally, that’s what your investments are supposed to do — create a sustainable second income!

Lastly, we would like to thank each one of our users who have believed in us & for supporting us to reimagine everything around money. We love you & will continue to strive to make ETMONEY better every single hour of the day.

Happy Investing!

*Upto 1.5% higher returns is indicative based on the average difference between expense ratios of regular & direct plans for mutual fund schemes in Equity category only.

Mukesh P Kalra

Written by

Founder & CEO, ETMONEY — “fixing the broken financial journey of retail consumers” using mobile tech and data with the help of an awesome team.

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