Kalven Zhao

…bine an understanding of the users’ needs within a particular context with a opinionated viewpoint. This requires moving from egocentrism to empathy to understanding — sometimes iteratively. Too much egocentrism and users are misunderstood or ignored. Too much empat…

The rough ugly sketches and scribbles that describe these things are far more important than the PNG that ends up on Dribbble. In the process from inception to shipped functioning product, Photoshop files and PNGs are the least…

…er know the people around us. A neighbor, a Cal train buddy, the guy/girl in your Soul Cycle class? I think by focusing on people we already know, we have a better chance of seeing them for who they are, not everything we aspire them to be.