Toon Story On New Product Journey

Solving the right problem and validating the market with the Lean guy.

Here is my own toon-based version depicting phases of the Customer Development Life Cycle.

Step 1: Solve the right problem, the right way and validate.

Customer Discovery

Step 2: Validate business model & business metrics. Prove!

Customer & Biz Model Validation

Step 3: Scale! You might seek investors to help multiply customer base.

Step 4: Go big. Proven success can lead to bigger operations and company evaluations.

I have used this to good effect in evangelizing ‘Lean’ principles when it comes to new product initiatives with aspiring entrepreneurs, intrapreneurs, start-ups, colleagues, customers and therefore thought of sharing it. Hope you like it and can use it in your conversations too in someway.

Cheers!