Negative (or white) space is the most important feature of minimalism and gives it much of its power. Negative space is just the empty space between visual elements. More empty space means more emphasis on existing elements. In Japanese culture, it’s known as the ma principle: treating the space between objects as a means to emphasize the value of those objects.

Nick Babich, Functional Minimalism for Web Design






Kameron Bertine

UI/UX Designer. Entrepreneur. www.kameronbertine.com | www.kowwala.com | www.sumaqco.com

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