Negative (or white) space is the most important feature of minimalism and gives it much of its power. Negative space is just the empty space between visual elements. More empty space means more emphasis on existing elements. In Japanese culture, it’s known as the ma principle: treating the space between objects as a means to emphasize the value of those objects.
Jake Knapp couldn’t have illustrated it any better in my new favorite book:
Sprint How to Solve a Big Problems in Test New Ideas in Just Five Days
- by Jake Knapp with John Zeratsky and Braden Kowitz from Google Ventures.
For those who want to learn how to effectively and efficiently conduct 5 day sprints, I highly recommend this book.