5 types of online feedback form questions

What does your business want to achieve with online feedback? That is the first question you and your digital team will want to ‘chew on’ before initiating any kind of online feedback programme. Identifying goals is a good first step in setting up a powerful feedback strategy as your strategy must revolve around these goals. Some of the most common goals shared by digital-first businesses today include increasing customer loyalty, improving online sales funnels and enhancing webpage usability. So what is the most optimal way of gathering insights that will help you achieve these goals? Using the right metrics and feedback form questions.

Kees Wolters
Aug 25, 2017 · 1 min read

Building and deploying effective feedback forms is critical to the success of your online feedback programme. There is a lot to consider including which feedback form questions to use, which kinds of research elements (e.g. radio buttons, checkbox, open text box, etc) and when and how you will deploy them (e.g. passive and active feedback forms and in which funnels).

In this blog post, however, I will talk solely about the different types of feedback form questions you might want to consider incorporating into your feedback forms, including advice on how to use them and why they are beneficial to your programme.

Note: this list includes the most popular quantitative feedback form questions. However, towards the end of the article, you will find examples of qualitative feedback form questions.

Let’s get started:

https://mopinion.com/5-types-of-online-feedback-form-questions/

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Kees Wolters

Founder / Managing Partner @ https://mopinion.com, user feedback analytics for websites and apps

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