How to use visual feedback for web design
Creating or enhancing your website can take a lot of time and effort, especially when you factor in user feedback. The process involves lots of emailing back and forth, revisions to pages, and meetings among designers and developers as well as various other teams within the company. Well, at least that’s how it used to be done. Luckily, today there are various types of visual feedback tools on the market that enable web designers and developers to establish and optimise their websites.
For those of you who aren’t familiar, let’s start off by talking about what visual feedback actually is. Visual feedback, also known as usability feedback, is a method that allows the user to pinpoint particular page elements on a webpage that require improvement in some way. The strategy used to collect and analyse this feedback, however, varies depending on the goal of the user. For example, are you going to use it purely for web design or to better understand the online customer experience?
In this blog, we will look at how to use visual feedback for web design by addressing common issues businesses experience online.
The value of visual feedback
Surprisingly, there are still web development teams out that there that struggle to recognise the value of a visual feedback tool. The belief that your customers are going to go so far as to provide you with feedback without a tool in place is heavily misguided. It would probably look something like this: the visitor must first take a screenshot of the page, open it in Paint, mark it up, save the marked up image on their desktop, and send it to your business by email with an explanation of what they see. We all know that just isn’t going to happen…

Using a proper visual feedback tool, your digital team can facilitate this entire process for your online visitors as well as for you and your team. From collecting this feedback using feedback forms and screenshot tools to analysing it in dashboards, sharing with colleagues and taking action, it will save you lots of time and confusion. The presence alone of these types of tools is also an incentive for your clients and/or team members to provide feedback the moment they spot an issue.
Let’s take a closer look and see if you can identify with these common issues:
Issue 1: No centralised location for website notes and markups
Spreadsheets here, emails there and a menacing pile of sticky notes in the corner. This chaotic scenario is probably a familiar one for many web designers out there. So how on earth do you keep track of it all? Often times there is someone who collects and documents all current issues on the website, puts them into an email and sends them on to whoever is responsible for fixing those issues. Tedious right? Plus this can be a very time consuming process and can also result in delayed improvements to the website and/or the launch if you’re in the pre-launch phase.

Visual feedback tools enable you to pinpoint and annotate website issues right away using features such as sticky notes, highlighter features and screenshots. Many of these tools also allow you to compile and analyse all of your feedback in a project dashboard. These intuitive dashboards not only make it possible for your whole team to view the data, but users can also easily filter on particular feedback items and create reports using this software.
…Read the rest of the tips here:
https://mopinion.com/how-to-use-visual-feedback-for-web-design/
