Published inDESIGN KISK·Jan 25Jak vysvětlit, co děláme: 6 designerů odpovídáBýt designér*ka je super. Dokud se vás babi u nedělního oběda nezeptá, co to vlastně děláte. Dokud si vaše kamarádka z dětství nevybaví grafika. Dokud to nemusíte vysvětlit. “Jmenuji se Kamila a dělám design.” Chybné to není, ale asi to jde i líp. Načerpejte inspiraci od šesti designerů. Zeptala jsem…Design4 min readDesign4 min read
Published inBehavioural Science Club·Aug 5, 2021Look to Your Left 👉 The Role of Attention in Graphic DesignPulsing banners can put your clients through intense pain or sheer agony, distracting sounds are annoying and the idea to stoop so low as to combine both — to create a combination so abusive that it has a fair potential to cause epileptic seizure even to a completely healthy individual…Psychology Marketing7 min readPsychology Marketing7 min read
Published inBehavioural Science Club·Aug 5, 2021Psychology in Text: Use Evidence-Based Copywriting to Grow Your BusinessGet practical tips on how to use insights from behavioral science to enhance your copywriting. Robert Cialdini certainly deserves a spot in our fictional modern marketing Hall of Fame. As one of the most influential psychologists today, his records show more than 250 conducted studies and feature bestselling books such…Behavioural Design12 min readBehavioural Design12 min read
