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IMAGINE YOU ARE SITTING ALONE AT THE FIRE, and you start telling an interesting story. It is so interesting that from time to time a person sits down. You continue, you start to hand out sausages, and every now and then someone puts a sausage on a stick and cooks it. At some point, you stop and watch your companions as they sit, eat and talk. Leads start nurturing, they consume!

Leads are people

If the same situation is translated into marketing situations, the case looks as follows. You are a seller and you want people to buy your product. The product, in this case, a sausage, is something customers have to consume. The focus is on your company, where you sit alone at the beginning. For others to reach for a sausage — they need to be in the right place. So you start the story — not necessarily about sausages. …

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