Keep visitors and users on your Site.
A simplistic hack.
When was the last time you saw a thank you page and simply closed the window & moved on? Probably quite alot.
If you signup or subscribe to a service or product that requires you to confirm your email — it’s likely after signing up you’ll see:
‘Thanks for signing up please check your email for a confirmation link’
And that’s it.
There are two possible outcomes afterwards:
- Go back to the home page
- Move on to something else.
Why you should do more with your Thank You pages:
I recently ran an experiment with the Organimi page:
I added a couple of popular blog post links on our page.
First column is the usual check your email for a confirmation link because we want to make sure your human.
Second column says while you’re here why not head over to our blog?
Re-engage your audience:
It is not necessary that the person who signed up came through your blog and had a chance to read the amazing content you put together.
For example: A chunk of Organimi incoming traffic comes directly through our landing page. After submitting the signup form most exit to some external site and we’ve lost a chance to keep them around for longer.
What the blog links achieves is:
It provides them with an opportunity to read some of our popular blog posts and hence increasing the odds that:
1)they share the posts through their social networks and bring in more organic traffic.
2) They grow to like us as people and as a company.
Results:
I put the links to the blog posts at the start of January:
60 new signups since then ~ 60 views on Thank You Page.
10 clicks on blog posts column.
P.S This is a great post on Google Analytic’s and all the cool stuff you can do with it like check where traffic comes from and where it exits by Belle Beth Cooper from Buffer.
