The Best Marketing Advice I’ve Ever Heard in 4 Words.
It’s no doubt we live in a 24/7 world. The vast majority of us have come to realize how limited our time on earth really is, and we’re all trying to squeeze every last drop out of it before we’re gone.
It doesn't matter who you are, where you live, or what you do… TIME is your number 1 asset and it will be for the rest of your life.
As the most important asset in your life, naturally you will feel inclined to dislike those who try to take it away from you. Hence why so many of us complain about pre-roll ads on YouTube, Pop-up’s in the middle of browsing the web, or someone actually going the speed limit rather than 5–10 mph over.
It’s even gotten to the point where we dislike when people call us out of the blue… like text me first and I’ll get back to you on MY time, what the hell is wrong with you?!
One piece of advice I can give to all you marketers wondering why your ad campaigns aren’t as effective as you predicted…
Stop stealing peoples’ time!
The best marketers and brands in the world understand this completely.
They know who they’re marketing to, they know where their target market is and what they’re doing when they reach them, and they know how they can make their advertisement look as little like an ad as possible.
A great example of how to do this is by creating a video ad that goes along with what’s been popular on the internet lately. For instance, I just saw a “meme” on Instagram that was advertising a pre-workout energy supplement. The meme was extremely simple, all it said was, “When you chug one scoop of (Insert brand name here)’s pre-workout,” and it was a homemade (super low quality) video of some guy going insane on the treadmill. It was hilarious, and not only did it catch my attention, but I didn’t even realize it was an advertisement until I scrolled down and it had that blue “Learn more” bar underneath the post.
The combination of its simple, homemade feel with its comedic relief made it the perfect ad not only to get our attention, but to make us want to like, comment, or share it with others.
Be a part of what people are doing, rather than interrupting them from it.
Audit your ads and your marketing campaigns. Look at them from the perspective of a typical everyday consumer uninterested in who or what your company does.
Are you annoying?
Are you interrupting something they’re doing?
What is it exactly?
The quicker you figure this out, the quicker you can decide how you can fix it. If you’re stealing someone’s time, it’s bad for your brand, and ultimately bad for your business.