Why present day consumers are mad kings.
In today's world, companies sell their products focussing on consumer experience, satisfaction and value addition. Mainly tech companies like Facebook, Uber, Google,amazon are platforms which depends on the sole ideology of consumer first approach.
As a result,Consumers feel entitled because of too much attention from these companies and try to reinforce their ideas.This works for business but not politics.
Companies are forced to take polarized stands due to the consumer's political stands who are mainly Democrats and liberals. They are forced to take because ultimately business means making money.
This madking approach by consumers will eventually magnify the fault lines and create a deeply polarized world.
In reference to US, if media, companies, elite do more noise, president of US will be more firm on his policies, as his support base is increasing and catering to their needs.