Kanika MalaviyainTalk Beauty to Me“Gone are the days of one-size-fits all manhood.”Men are getting more knowledgeable about beauty and are starting to pay more attention to their look, with hair care as the biggest…Dec 11, 2017Dec 11, 2017
Kanika MalaviyainTalk Beauty to Me“The ones that are going to win are going to be those that personalize the consumer experience.”After a while, I got used to personalized ads and actually liked having those little reminders and suggestions show up here and there. It…Dec 4, 2017Dec 4, 2017
Kanika MalaviyainTalk Beauty to Me“Loyalty drives traffic and sales”From a retailer’s standpoint, customer loyalty is the ultimate goal. Every ad, every promotion, and every image shown to consumers is…Nov 27, 2017Nov 27, 2017
Kanika MalaviyainTalk Beauty to MeMillennials Want Nourishment From More Than Just Their Food2016 was coined the year of “hygge” in the US. When I first read that I wondered, “what in the world could that possibly mean?” Is it…Nov 20, 2017Nov 20, 2017
Kanika MalaviyainTalk Beauty to MeWelcoming the “Pretend Journalists”An influencer is a person or group that has the ability to influence the behavior or opinions of others. This can be anyone — a friend, a…Nov 13, 2017Nov 13, 2017
Kanika MalaviyainTalk Beauty to MeMillennial Shoppers are online while in-store.Millennials are very different types of shoppers than previous generations. They are more likely to use their phones while shopping in…Nov 6, 2017Nov 6, 2017
Kanika MalaviyainTalk Beauty to Me“Digital is changing the world.”Digital channels, such as mobile and desktop, are starting to play a larger role in consumer’s purchase decisions. This is especially true…Oct 30, 2017Oct 30, 2017
Kanika MalaviyainTalk Beauty to Me“Millennials’ frugality is a boon to discount retailers.”Millennials spend less on beauty than other groups because we tend to make less money. Interestingly enough though, we are more likely than…Oct 23, 2017Oct 23, 2017
Kanika MalaviyainTalk Beauty to MeThank you so much for being a follower of my Medium!_________ Kanika Malaviya’s passion for the beauty industry started early when she snuck into her parents room to use her mom’s lipstick…Oct 20, 2017Oct 20, 2017
Kanika MalaviyainTalk Beauty to MeMillennials Don’t Want Typical AdsMillennials are on entirely new platforms and devices compared with previous generations. They no longer watch TV or read magazines — they…Oct 16, 2017Oct 16, 2017
