New Chapter in Indian Perfume Industry — Natural Attars
What would you call it if not an Irony, the country that has been producing finest quality attar perfumes since ages has no globally recognized perfume brand under its belt.
India as a developing country has witnessed exponential growth in many sectors including IT, infrastructure, fashion & Lifestyle. Perfume industry has also been growing with a satisfactory pace, however the perfumes that are popular are global giant and not Indian businesses.

In recent years, a town in India named Kannauj has come into spotlight for a very different kind of fragrance “Mitti Attar”. This fragrance is also known as scent of rain.
India has been a land of olfactory indulgence — this is where ittar or attar, and essential aroma oils have existed for thousands of years, and personal perfumes are part of ancient royal lore.
Kannaujattar.com , the reputed attar manufacturer in Kannauj have been delivering a comprehensive range of royale attar & scents for their clients in countries including United States of America, UK, Australia, UAE, Abu Dhabi, Israel, Vietnam, and more.
According to Mrs Devanshi, Fragrance consultant at Kannauj Attar, the attars are natural and alcohol free and this is the one of the strongest reason why attar perfumes have gain popularity. We have been delivering our range of attar perfumes including Rose, Shamama, Musk, Amber, Henna, Genda, Jasmine etc globally from long time. However, since last year enquiries from around the world have increased significantly.
On speaking about the quality & research, she says, “ We make substantial investment in Research & Development activities in consultation with global industry.”